GAIN & LOSS | NOT WORLDLY | WHATEVER HAPPENS
「 清風徐來 水波不興 順流而上 」
「 清風徐來 水波不興 順流而上 」
FORTUNATELY 幸甚。
MORNING BRAND GIFT BOX
“Fresh air is breezing, water keeps peaceful, go up along the natural current. "
Even there are thousands of bustling and splendid lifestyles, but plain and norm are essential of life. Don't care too much about gains and losses, accept yourself sincerely, and follow your heart as the peaceful water embraces all. This is the product’s spirit, we hope our products carry this concept to service our customers.
With the nature of water, wind and light, we refine the product’s cultural fabric of gains & losses, natural desire and following your heart, which presents in the product description. Meanwhile, as a decorative Tuanshan （also known as moon-shaped fans）, its spirit shines for people to appreciate. The gift box is no longer just a case, which takes on the responsibility of disseminating our culture as a way that helps our brand to express its essential ideology. —— Fortunately. Gloriously!
Even there are thousands of bustling and splendid lifestyles, but plain and norm are essential of life. Don't care too much about gains and losses, accept yourself sincerely, and follow your heart as the peaceful water embraces all. This is the product’s spirit, we hope our products carry this concept to service our customers.
With the nature of water, wind and light, we refine the product’s cultural fabric of gains & losses, natural desire and following your heart, which presents in the product description. Meanwhile, as a decorative Tuanshan （also known as moon-shaped fans）, its spirit shines for people to appreciate. The gift box is no longer just a case, which takes on the responsibility of disseminating our culture as a way that helps our brand to express its essential ideology. —— Fortunately. Gloriously!
「 FORTUNATELY 幸甚。」
MORNING BRAND GIFT BOX
GAIN & LOSS | NOT WORLDLY | WHATEVER HAPPENS
「 清風徐來 水波不興 順流而上 」
纵使世间千万种繁华，繁华褪尽一切终将归于平淡。不用去过多地在意得失诚恳的接受自己，
心如静湖顺从自己的内心面对一切，品牌在当下想要传递的观念正是如此。
我们以此精炼出得失/随安/淡薄三个关键词，借以水/风/光的自然属性整合文案传递，同时结合团扇以功能性摆件呈现。在传递观念的同时作为品牌礼盒我们也兼具其品牌文化的传播性，强化品牌语境的表达。——幸甚。甚是美好
Client : 西早MORNING
Category : Package & Overall planning
Industry : Brand Gift Box
Category : Package & Overall planning
Industry : Brand Gift Box
