Charles Negre
Charles Negre is a fashion and still-life photographer based in Paris. Since 2014, he has been working with his agent, Carole Lambert, while balancing commercial work and artistic projects. Our task was to refine and enhance their digital identity.
We have designed a new identity for Charles, which revolves around a new logotype. This logotype and system are complemented by contrasting typefaces that set a sophisticated and editorial tone. In addition, we have created a playful and interactive website that showcases both his commercial and personal projects.
The result is a bold and confident identity that celebrates Charles's elegant body of work.
All photography by Charles Negre
Services: Web Design and Visual Identity
We have chosen Giorgio and Graphik as our primary and secondary typefaces. This dynamic duo commands attention without overshadowing the photography. Giorgio elegantly frames the images and maintains a strong presence for titles. Meanwhile, Graphik serves a functional role with a perfect balance of personality and refinement.
For the website, intentional interaction was used to showcase the diverse body of work while maintaining a simple and impactful experience. The imagery on the homepage responds to the movement of the pointer, inviting users to interact with the content.
All photography by Charles Negre
