Lippincott is a consulting firm that primarily deals with brand strategy and the development of corporate identities.
The firm was founded in 1943 by J. Gordon Lippincott and Walter P. Margulies as Lippincott & Margulies. The project’s objective was to create a client portfolio book that could be produced by the company and sent out to potential clients.
The firm was founded in 1943 by J. Gordon Lippincott and Walter P. Margulies as Lippincott & Margulies. The project’s objective was to create a client portfolio book that could be produced by the company and sent out to potential clients.
The single-piece case is meant to adhere to the concept of the Lippincott logo, which represents the simplicity but efficient in everything they do. The single flap signifies the letter L in Lippincott, encloses the book, and creates structural support to protect the publication when being shipped out.
The book showcases Lippincott’s heritage, their most notable team members; introductions to some of their offices; 18 case studies of their significant works in different industries; and an understanding of their approach to design thinking, “brand as possibility.”
