GoPro is well known to the extreme sports audience. After researching the product, I felt that it could be brought to a new audience- urban explorers. Urban explorers are adventurous types who love to catalog their adventures. GoPro is the perfect companion for that. I wanted to create a campaign that not only appeals to urban explorers, but also makes urban exploring accessible to a larger audience. And so, GoPro LevelOne was born.
Below begins the microsite for the campaign, with is the home to most of the elements of the LevelOne campaign.