In high school, my worst nightmare was when a teacher would force us to write an assignment in pen. The idea of having a hideous, scratched out essay disgusted me. Using this insight, I created a campaign for Sharpie Liquid Pencil called "Erase Your Nightmares".
The microsite for Erase Your Nightmares serves as a hub for the product and the personality of the campaign.
Buzzfeed has become a massively popular website, and they do great work with ads. I wanted to create a Buzzfeed article that promotes the Sharpie Liquid Pencil voice while still being funny and amusing to the target audience, so I wrote and created this article.