项目｜PROJECT：马上吃肉公司Meat Now Company品牌视觉设计
策略｜strategy：贱贱
设计｜Design：十三
渲染｜3D：章吉
年份｜Year：2022
「马上吃肉公司」是一家线下餐饮烤肉品牌。品牌主理人告诉我们吃肉是他所认为最为解压及释放情绪的事情，无论是工作学习之后，还是情绪低落或高兴时，总是想要第一时间可以配上烤肉和美酒来实现身心上的放松，所以其想要开一家烤肉店希望可以让更多人感受到吃肉所带来的满足感，便将自己的烤肉店命名为「马上吃肉公司」。
Meat Now Company is an offline catering barbecue brand. Brand run people told us that eating meat is what he considers the most decompression and release emotions, both work and study, or depressed or happy, always want the first time you deserve to go up meat and wine to achieve physical and mental relaxation, so it want to open a barbecue shop hope to let more people felt the satisfaction of meat, He named his kebab shop the Meat Now Company.
开启设计之前，我们基于品牌DNA与品牌主理人进行了深度的讨论并进行分析，结合品牌卖点综合提炼出了“快速”、“快烤”、“快达”三大核心语言，并以“即可吃肉，大口满足”为品牌slogan，与品牌名称让消费者快速且直接的明确品牌优势及差异化。
Before open design, based on our brand and brand DNA called people had a deep discussion and analysis, combining with the brand selling point to synthesise a "fast", "quick roast", "fast" three core language, and "can eat meat, big satisfied" as the brand slogan, and brand name for consumers to quickly and directly clear brand advantage and differentiation.
在设计过程中，如何快速且直观的体现品牌核心卖点“快”的点成为了本次视觉设计最大的难点，经过反复推敲，最终灵感来源于某知名外卖品牌，袋鼠ip来表达“快速”和“能装”。在国人的传统认知当中“马”从古至今就代表的速度和效率，于是我们将“马”作为本次视觉设计的核心来贯穿，既体现了品牌核心卖点也满足了强有力的品牌关联性。
In the design process, how to quickly and visually reflect the core selling point of the brand "fast" became the biggest difficulty of the visual design. After repeated deliberation, the final inspiration came from a well-known takeaway brand, kangaroo ip to express "fast" and "can pack". In the traditional cognition of Chinese people, "horse" has represented speed and efficiency since ancient times. Therefore, we use "horse" as the core of the visual design, which not only reflects the core selling point of the brand but also meets the strong brand relevance.
