This was a logo design project. The client had two requests. 1. Use the Matisse typeface and 2. have a parrot in there. The client's inspiration was a tropical / beach theme. I gave him the options you see above, a range of design from "beach whimsy" to classy/refined, and he liked the second one down on the left. He liked what was the middle ground between the two. We just needed to add a tagline and we were finished. Fantastic client. Happy client! (and no Matisse typeface!)