How bees see the world
Or a critique of the human being as the center of absolutely everything.
Accustomed to hearing about the benefits that brands bring to human beings, I thought we had the opportunity to talk to consumers in a different way, to tell them something interesting beyond how good honey is for our health.
foragershoney.com
Tom Hayward is a hobby beekeeper, and in his spare time he ethically harvests the honey that his bees forage from the great native forests and landscapes of Margaret River, Australia. Month after month he managed to infect me with his passion for beekeeping and bees, which led me to do a very exhaustive research on the day to day life of bees. How they move, how they interact... how they see.
Foragers Honey labels are a representation of this very thing. How flowers appear from the point of view of one of the bees flying free foraging in the native landscape. Kaleidoscopic shapes that form in a hexagonal grid, in a world where red colors don't exist.
Honey is a gift of nature, and this is how we wanted to pay tribute to it.
Honey is a gift of nature, and this is how we wanted to pay tribute to it.
Product Photography by Lara Pumariega
"A human-centered design focus unwittingly puts us at odds with everything else: people apart from nature rather than a part of nature. It promotes a kind of hyper-selfishness and a throwaway culture where true costs are routinely, artfully, elegantly, conveniently hidden."
The Imaginals - dieline.com/blog/theimaginals
The Imaginals - dieline.com/blog/theimaginals
