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    A rebrand effort for The Fenway Group, where I work. Obviously: Fenway, baseball, diamond. But that's not the whole story. Fenway is an amalgam o… Read More
    A rebrand effort for The Fenway Group, where I work. Obviously: Fenway, baseball, diamond. But that's not the whole story. Fenway is an amalgam of Sands Creative Group and Fenway Printers, and the logo reflects that. It's a combination of the elements, shapes, and colors of the two former logos. It didn't end with logo and collateral, though. There was an entire rebrand awareness campaign which included a brochure, large marketing piece, vehicle detailing, and interior design. But that's for another post. Read Less
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Logo
Business Card
Letterhead
Close-up of letterhead with back side