Winnebago Rebrand

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Winnebago Industries is one of the foremost manufacturers of Motor Homes & RVs in the United States.

With its value on the rise and a coming revitalization in US recreation travel to match that of the mid 20th century, I made an effort to update the brand and give it a look and feel to appeal to a much broader audience.

Logo Analysis:

The shape of the new Winnebago logo incorporates many ideas that the company represents: The wing-tipped “W” is an homage to the previous logo, but also corresponds to the continuity of the company, it’s legacy, but also it’s ability to endure.

The integration of the location pin connects to a younger audience as well as reflects the core value of Winnebago: There for you between A and B. No matter where you’ve come from or where you’re going, Winnebago represents comfort and luxury anywhere.

We can also see a representation of the timeline of the company in the placement of the location pin, in Winnebago’s mission statement - "Moving forward with innovation and quality." It shows the progression in the timeline of quality and innovation, and implies the continued growth in those areas as opposed to stagnation.

Additionally, I’ve crafted a logotype from the angled slab-serif typeface Aleo and altered the serifs on some of the letters to better reflect the logomark.

In addition to the brand new logomark & logotype, I've integrated icons and illustration of some of the most iconic of the Winnebago RV's to give the new Winnebago a quirky, fun feel without forgetting its legacy.

One of the integral points of this rebrand was to appeal to a broader and younger population, that is, the generations who haven't experienced America in all of its road-tripping glory.

To accomplish this, I designed an App targeted to meet the needs of RVers nationwide in their attempts to see and experience all they can while on the road.

How many times have you been planning a trip and looked up fun things to do, or food, or museums and attractions along the way? It's a lot of work, and it's hard to keep everything straight! You have to go through each city, map in the area, find the things you want, bookmark them on several websites or even write them down.

WinnebaGO is an app designed to allow you to plan your trip, find what you want to do, see, or eat, check out reviews, and no longer worry about missing the best things along the way!

Simply plug in what you want to find, where you are, and where you're headed and hit GO to find exactly what you're looking for, and maybe even some hidden treasures along the way.

Save the attractions you want to visit to trips on your profile for quick access.

In the browse section, different filters help you find cool places by sorting the attraction types into featured places, the ones closest to your current location, and by top rating.