Zarcillo Infinito ~ Viñedos Veramonte

Todo lo que se extrae de la tierra

ha de volver a ella.

___

Viñedos Veramonte; Casablanca - Chile.

design glass Hall industrialdesign interiordesign metal organic plants wine wood

Context: Veramonte is an organic vineyard located in CasaBlanca, Chile. Different strains make up an incredible variety of wines, sensations and colors, giving rise to brands such as Veramonte and Ritual.

The project: The Veramonte mansion has a large hall. Space so large that it becomes inhospitable. No one dares to circulate there since at first glance it seems to feel like a great cathedral without seats.

— Challenge —

Project the essence of the vineyard as a tour guide, inviting users to learn more about the brand from home.

The projection of the sky in the hall is very wide, it becomes a bit intimidating. Getting the roof down is one of the main objectives. Make the place welcoming and interesting for the visitor.

the—concept

Zarcillo Infinito

The tendril is the organic guide of the vine. Your mission is to clear the way so that the branches of the vine can flow and grow safely.Every tour needs a tendril, a concept that guides visitors on their full journey through the vineyard.Turn inhospitable places upside down by projecting instances that motivate flow, respecting materials and brand essence.

— Criterios de diseño | Design Principles —

Form & Function

The tendril concept is born from observing. Observe the vine and its division into two parts that at the same time make up a "V" of Veramonte. When the vine begins to grow, it divides in two and thanks to the tendril it is supported by curved threads that help extend the grape from left to right.

— Staging | Puesta en escena —

— 🖥️ Brand Visuals @CarlosSeptem | Partnership —

Canvases printed on canvas fabric, with handmade leaves and natural leather cuffs. Galvanized metal snaps.

— Branding Concepts —

8 vine pillars make up an exterior branding. Words representative of the brand's narrative, built in electro-painted iron. The typography was chosen for its irregular contour, highlighting its organic connotation or without human perfection.