A new industry for financial claims management exploded around the turn of the decade. Unfortunately it quickly became tarnished by the unscrupulous marketing activities of a small number of firms. FCMS aimed to do things differently, breaking away from the growing negative perception of claims companies.
Rebranding FCMS required an identity that could best show the company confidently delivering on its promises, while humanising the brand to reflect their personal approach to claims handling.
The brand needed to strike a delicate balance between appearing professional and allowing the simplicity and ease of the claims process to shine through.