Joanna Kay's profile

Au Collective | Sustainable Jewellery Brand Identity


Au Collective is a Sustainable Gold Jewellery Business specialising in taking old solid gold jewellery and recycling it into new modern pieces. Their main target audience is women between the ages of 18-35 who are concerned with consumerism, and would happily invest in fewer well made pieces and support ethical and eco-friendly businesses. The name 'Au Collective' is inspired by the chemical symbol for gold.

Au Collective | Sustainable Jewellery Brand Identity
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Au Collective | Sustainable Jewellery Brand Identity

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