Branding: Amalgamation
Approach: For the branding project, I looked to challenge myself by creating a brand that is outside of my usual interests and that I may not ever work with. I developed the idea of "Velocity Airlines"– a futuristic, sustainable, high-tech, and high-speed flight system. From here, I developed a color system and moodboard to inspire logo, pattern, and business card iterations. The brand is highly centered on the sharp angle that is found throughout these elements because it represents forward-moving, progress, and clean, fast movement.
Moodboard:
Sketches:
Iterations:
