David Stanley's profile

Be Shaping the Future brand and website creation

Be Shaping the Future (Be UK) is a management consultancy specialised in the financial sector.

THE CHALLENGE
The brand and website needed to set Be UK apart from its competitors, focusing on their unique offering and brilliant culture to ultimately position themselves as a market leader and enhance and progress their recruitment goals.
The website needed to be useful, attractive and easy to find on Google as well as a media centre for thought leadership and industry news.
DELIVERY
From full design to content creation and copywriting, a bright, vibrant and unexpected look and feel and engaging content that put Be UK’s people and stories front and centre was created. Not only does this help them to stand out from their competitors, but content such as Life at Be UK and Our culture and Values delivers on the people-centric objectives set out.

Parallel to the website delivery a full library of brand assets and templates for the Be UK team to easily use to deliver ongoing communications and marketing materials was delivered. To assist with this in practice, a full set of brand guidelines offering advice, tips and guidance on how, why and where to use particular elements of the brand identity was created.

THE IMPACT
An attractive, user-friendly, and purposeful brand and website were rolled out, leading to an astonishingly successful increase in the positioning and awareness of Be UK.
The brand, guidelines and supporting templates and materials rolled-out are being frequently used by the team, helping drive brand awareness and instil a strong sense of pride amongst members of the Be UK team.
Be Shaping the Future brand and website creation
Published:

Be Shaping the Future brand and website creation

Published: