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BACKGROUND
1 in 3 women are subjected to violence: an issue strongly embedded in football culture.
The saddest thing is that 80% of cases remain unreported.
IDEA
Juventus decided to bring the frightening numbers of violence against women where nobody could ignore them anymore, turning 1 seat out of 3 of the Allianz Stadium orange and launching a direct message to all football fans: don’t sit and watch.
EXECUTION
For International Day For The Elimination of Violence Against Women, Juventus players and staff members hacked the 41.507 seats of the Stadium orange: the official color of the day. During the Juventus-Atalanta match, every orange seat invited people to scan a QR code in order to discover a real story of violence and take a stand.
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CREDITS
Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Camilla Vanzulli
Art Director: Luigi Muraro
Editorial Supervisor: Alessandro Romeo
Editor: Federica Mordini
Head of We Are Social Sport: Mirco Bertola
Account Director: Andrea Savi
Account Manager: Andrea Cossalter
Account Executive: Nina Marti
Senior Content Writer: Stefano Porta
Research & Insight Director: Matteo Starri
Senior Research & Insight Analyst: Biagio Bleve
Senior Research & Insight Analyst: Maddalena Zilio
Head of We Are Social Studios: Sandro Amabili
Producer: Leopoldo Dondena
Direction: Andrea Mattia Grieco
Photographer: Viviana Bonafede
Editor: Dario Sepe
Colorist: Massimo Finotti
DoP: Michele Vairo
Drone Operator: Diego Orel
1st Camera Assistant: Marco Sbarra
2nd Camera Assistant: Matteo Corti
Stylist: Olympia De Molossi
MUA: Enrica Checchia
