A new series of packaging designed for Ocean&Forest’s fragrance detergent. Ocean&Forest is an environmentally friendly home clean products brand. It was founded by a group of doctors from Ivy League Universities. They adopted world-advanced cleaning technology to develop a new natural cleaning method. Their product contains natural food-grade ingredients and active oxygen that can safely sterilize and decontaminate items. As a revolutionary brand breaking through the traditional cleanser market, Ocean&Forest wants to be different from other cleanser brands but close to the new generation of consumers.
The identity system represents a natural, friendly, and innovative brand image. Ocean&Forest advocates the value of caring for people and the environment around us. The Symbol comes from the ampersand(&) mark, which stand for the connection between nature and human, between every family member.
The packaging of fragrance detergent is focused on the concept of fragrance. The label of bottle is designed in the format of elegant fragrance label, with a unique shape of paper collage. A harmony color palette is indicating different scents of the fragrance.
Branding&Packaging Design / Iris Fan
