Fascino is a brand of chocolates produced in Brazil, whose raw material (cocoa) is made by small producers organically. The concept behind the identity is based on the idea that chocolate can be something versatile and, therefore, used in various ways and occasions.
In the identity and packaging, a pattern was created simulating something liquid, melted. After all, for most uses of chocolate in recipes, the chocolate is melted for use. The colors of each of the 3 packages serve to differentiate in their respective flavors.
