With Rita Ora's new line of Nail and Lip shades to be released, I was asked to create a 20 nation wide store takeover to celebrate the release. This was to include large scale window prints, as well as a number of floor stickers.

 

Once sign off on design was achieved, it was then a case of duplicating this across many different dimensions supplied by Superdrug.  Each window was different and needed the most efficient design style to fit the store.

 

The client received the artwork intime for installation date, even with late delivery of cutter guides to work too. The store takeover was extremely effective, and was supported across the stores with Rita Ora POS, FSDU's and Selphasta Trays.

 

Stores involved:

Brixton, Peckham, Strand, White City, Taunton, Stratford, Sheffield, Birmingham, Glasgow, Leeds, York, Colchester, Leocester, Wood Green, Nottingham, Wimbledon, Middlesborough, Kingston, Stockport and Reading.

Middlesborough - Hill Street - Rita Ora Take Over Installed

Colchester - Rita Ora Takeover Installed

 

Sheffield - Meadowhall - Rita Ora Takeover Installed

Worthing - Rita Ora Takeover Installed

Leeds High Street - Instore Floor Vinle and POS - Rita Ora Takeover

Glasgow - Rita Ora Store Takeover - Floor Sticker