LIL BABY - FIFA WORLD CUP QATAR 2022 / BUDWEISER
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.
These were some animations that we crafted early in the proccess, that they couldn't see the light in the final video:
Chorus design and animation were in red and white version:
CREDITS:
Project: Lil Baby 'The World Is Yours To Take' Official FIFA World Cup anthem
Brand: Budweiser
Director: FILFURY
Production: Untold Studios
Head of Production: Mariel Sands
Producer: Samuel Cornwell
Agency: Wieden+Kennedy
Graphic & Motion Design: Elena Sáenz de la Torre Loras and Bárbara Abbês
3D Designer: Cristopher VanNordstrand
Editor: Marianne Karaan
Editor: Marianne Karaan
