People equate drinking to fun. We knew we couldn’t possibly tell them
to drink less without giving them something in return. So we upped the ante on fun.
End the night sober and win. All you had to do was blow into the machine,
wait to be scored and if you ended up being the Last Man Standing, you would
walk away with some cool prizes.
• The Health Promotion Board’s Facebook page spiked 6540% during the campaign.
• 1 in 2 people who played the game had the good sense to end their night sober.
• 3 out of 4 people polled indicated a willingness to curb their drinking habits in the future.
• Mainstream publications across the country picked up on the success of
the campaign, generating an ROI of 433.
CARD DESIGNS
