I was instrumental in developing and designing the Castle Lager corporate identity, as well as the corporate identity guidelines document. Castle Lager brings people together. It is one of South Africa's most recognized brands. It is the premier sponsor of the Bafana Bafana soccer team; principal sponsor of the Proteas cricket team; associate sponsor of the Springbok rugby team; official beer supplier to the Super 14 2010; official beer supplier to the PSL 2010. Today, Castle Lager is brewed in nine countries and regularly enjoyed in more than 40 countries worldwide.