About the project:
The wedding dress salon 'LAURA STYLE' expresses it's superiority through both style and quality, using romance, extravagance, creativity and elegance to make it's customers feel elite.
Task: Redesign of an outdated logo and corporate identity.
Price category: Premium
Target audience: Women 20+
Solution:
Laura is a female name derived from the female form of the Latin word 'laurel' (laurus) - meaning a symbol of glory.
Literally translated - "crowned with laurel." Therefore, at the top of the logo is a floral element that's crowns the rest of the design.
Literally translated - "crowned with laurel." Therefore, at the top of the logo is a floral element that's crowns the rest of the design.
And also, since the theme of the salon is mainly weddings - a flower and an elegant font emphasize the premium, romantic and delicate style.
