OnePlus Ovaltine

3D Motion
2022年6月,我们为一加旗舰机Ovaltine发布会制作的开场视频。
以“超越光速进化”为概念,营造神秘氛围,表达质感,重塑品牌,蓄势待发。
宇宙中遍布大量星点以及些许星云,神秘飘渺,暗示着即将发生的变化。划过一颗流星,陨石逐渐破碎剥离,最后变成光滑的物体。宇宙中的一切与记忆产生了联系,引入OnePlus的精彩瞬间。产品光滑的表面倒映出宇宙的星光,向外拉镜,显示出产品局部的轮廓。

We made dynamic design for OnePlus new products Ovaltine in June.
Evolve Beyond Speed is the key theme, evoke a sense of mystery, talk about the changing direction of OnePlus brand, but also this powerful product.
The universe is full of stars and a few nebulae, mysterious and ethereal, hinting at impending changes. During the flight, the meteor split into five small pieces at first , then gradually shattered and peeled off, and finally becomes a smooth object. The smooth surface of the product reflects the starlight of the universe, zooming out, showing the outline of the product.
Credits

Client: OnePlus
Production Company: UoUstudio
Creative Director: Hannie
Storyboard: Hannie
Mood: Hannie
Layout: 远子,Hannie
Design: Hannie,远子,施政宏,李永念
Animation: 远子,Hannie
Compositors: 远子,Hannie,施政宏,李永念
OnePlus Ovaltine
Published: