Fly High – Brand Identity


We have developed a brand identity for the charity foundation Fly High.

Fly High was established by former NBA player Stanislav Medvedenko and sports journalist Mykola Vasylkov. The foundation works with Ukrainian children who have become victims of the Russian invasion of Ukraine.

Our task was to create a visual identity that conveys the message "EVERYONE CAN HELP A CHILD TO FLY". This means that even in these terrible conditions, children should be able to enjoy their childhood.

The audience of the foundation is people from around the world who wish to help Ukrainian children. With the client, we chose a concept with curly brackets as a symbol of flying and a set of bright colors that are typically associated with children.

We crafted a visual identity based on the hope of a better future for children, which boldly distinguishes Fly High from its competitors, who usually focus on suffering and sorrow.

Fly High – Brand Identity
Published:

Fly High – Brand Identity

Brand Identity for charity fund Fly High

Published: