Zoo de Granby Brand Book
Wishing to mark a new era and enter a new stage of development, Granby Zoo mandated lg2 to develop its new identity; bold, playful and more welcoming to the public, which signifies the zoo’s desire to become an ambassador of the magic of the animal kingdom. The inspiration came from the simplicity and flexibility of the word ‘zoo,’ and in exploring how these three letters could be used to illustrate different animals. This was the foundation for a playful, contemporary brand platform that will grow and adapt over time to represent the Zoo de Granby experience.
Élise Cropsal, creative direction
Marie-Pier Gilbert, art direction
Crystelle Bédard, brand book design
lg2, creative agency
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