HOW DO YOU POSITION AN ARTISAN COFFEE SHOP IN A SEASIDE HAMLET?
The house of Bean & Leaf...
We were approached by Eugene Alassio with an idea to launch an artisan coffee shop & tea house on the beach in Langebaan, known as the jewel of the west coast of South Africa. His idea was to showcase the artisan produce of the area and highlight specialist teas and coffees both local and imported.
The house of Bean & Leaf was born and we were tasked to come up with a brand identity that reflected a hand crafted, authentic experience. We created a relaxed brandmark and icon to fit the laid-back atmosphere of the west coast. A colour palette was created to reflect the natural ingredients in a contemporary way.
A brandworld and toolkit of elements was created to be used as needed. Now to just sit back and enjoy a cuppa.
CLIENT: THE HOUSE OF BEAN & LEAF. INDUSTRY: FMCG FOOD. SERVICES: POSITIONING, BRAND IDENTITY, PACKAGING.
