Project infomation:
Vietnam is the world's 2nd largest exporter of leather industry, in 2019, the export record was 21.9 billion USD and one of the most popular in our country is Craftman Company. Craftman Company is famous for its well-trained and experienced staff, the products are all handmade, so the quality and technical details are always guaranteed. This is one of Craftman's visions to elevate Vietnamese handmade leather goods to the international market with a brand, not just a commodity.
Challenge:
Vietnam’s domestic leather and footwear market has been very active and competitive. My mission is to create a unique brand that can identify the personality of customers with high-end and luxury handcraft products. It needs to be ensuring consistency of identity across the entire brand from product to print advertising, in addition to well adapted to the business environment online.
Sollution:
The trend of other branding is mainly luxury, valuable so to stand out make a difference to the brand i choose to take advantage of the handcrafted nature of the leather and footwear industry, the products were made meticulously and detailed by craftmens. Thereby contribute to enhancing traditional values, promoting economic development. I use handmade leather goods - knife shape with flexible movement, at another angle it also shows the image of leather material when used as an identification model. I chose the Cako typeface because it is very unique with thin, bold strokes on each letter, in keeping with the symbolism of the brand.
Sector:
Fashion
Fashion
Scope of work:
- Strategy
- Naming
- Identity
- Graphic System
- Website design
- Social media
- Advertising
- Strategy
- Naming
- Identity
- Graphic System
- Website design
- Social media
- Advertising
