The idea came from the worl itself "Rebranding".
It all started by trying to create a letring that represents a synergy between the past and the present. What was and what it is.
The rebranding is represented here as a result of experimentations.
An explosion of ideas, concepts and colors.
The chameleons represent the fase of adaption to the present.
These colors for me, are those that best represent the strength of dreams.
And a goo rebranding is always a dream.