EPERFA TOYS PACKAGING
Eperfa toys are inspired by the landscapes and wildlife in Hungary, the hills around Budapest and the ever-changing lake Balaton. They are dedicated to the natural slowness of childhood, where kids can explore freely and take their time to observe. With their toys, our magical childhood memories come to life again, this is their way to tell the story of our lives to the next generation. They like the creativity and playfulness in designing things for kids.
They had this idea of improving their package design for a long time, to not just become plastic free, but creating something which is able to express more accurately their concept and mission. Regarding the colors of the new design they had the goal to create harmony between the toys and the packaging. You can notice perhaps on the design that is looks like magical children book, where you can follow the path to find out how the story goes.
Photography: Virág Buza