Together with the technical team, I have executed the visibility materials aimed at the Indigenous Population (IP) Community elder leaders and the general population elderly community. These materials were co-created using a human-centered design approach with the Vaccine-Eligible Differently-Literate Population of Zamboanga City.

The goal is to raise awareness of the benefits of the COVID-19 vaccine and booster, particularly for the elderly. It is a localized version of the Department of Health's (DOH) nationwide campaign on COVID-19 vaccination and booster "PINASLAKAS" messaging.

Zamboanga Demand Generation, DOH Health Promotion Bureau, ICI and UNICEF Philippines were the technical team who helped in fine-tuning the key messages in all communication materials.

This is currently a pre-test prototype for Zamboanga City Vaccine-Eligible Differently-Literate audience.