Toii Bank®




The agile brand behind the product
Instead of creating an institution, we aimed to develop a digital service that combines financial management with many users' first contact with the investment world. Simple and transparent, Toii cares only about the customer's role and goals.

The design presents itself as a critical element in this equation, as it must represent the two values ​​of the brand. The logo was conceived to symbolize the bank's simplicity and approach to the user, hence the typography in lowercase, a common jargon on the internet. We also explore the letter "I" as the main element. By manipulating it, we show the connection between the bank and the customer. The simplicity is represented by the minimalism of the interface, the page's architecture, menus, and all collateral design.

Finances are an everyday part of life, a shared experience. That's why we put people back at the center of it, with visuals that reflect the human side of banking, but not in the way people expect. Hence the need to build a system of smart grids for the deployment of the brand in advertising material and other digital and physical uses.






The digital product
We aimed to give the user the ability to track their expenses and quickly act if something is unclear, with the least possible cognitive load. Toii Bank reveals to its users relevant information at a glance, quickly and efficiently.

With the Toii app, you can organize your banking cards and allocate your money within your account in spaces we call "little boxes." The innovation that we have added to this type of functionality is that the "boxes" will always yield, the value is invested, and it has total liquidity. The users can remove or change the box whenever they desire or need it.

The possibility of investing directly through the bank's products also follows the brand's values ​​of simplicity and transparency. We created financial products (all with low investment risk) for an audience that does not yet have knowledge or is learning to invest. Real-time profitability monitoring and other performance demonstrations in two clicks from the home page.



Toii Bank®
Published:

Toii Bank®

A new digital bank and investments partner for young Brazilians.

Published: