CONCEPT:

To tactically highlight 2 USP's of the (code name) *Rainbow device in print, we opted for a concept that did not traditionally show the device in the image, but rather a typographic and icon driven visual illustration for the compellingly upgraded features. The idea is to get the audience thinking about what this phone does before it launches and they experience it, in hand.

Credits:

Creative Director & Copywriter | Annie Raman

Art Director | Alfonso Ramirez