Viva la #Mexican #Food
Client: Arriba s.c.
Service: Key visual, digital illustration.
Brief: Create artwork to celebrate Mexican food and visualize the company's slogan: "Original Taste of a Mexico".
The client's main focus is on importing food from Mexico and producing products inspired by Mexican culture. The idea for this project is to bring all elements into one place – from the colors of the Mexican flag and iconic sombrero hat to the most recognizable cuisine ingredients like a bean, corn, nopal cactus, jalapeño, chili, and, of course, nachos!
Our goal at Seledyn Studio was to represent Arriba in a modern way where the artistic approach meets the company vision. It's worth mentioning that the original Arriba's logo represents a sombrero from the top view, and a purple pattern with white triangles is incorporated into the artwork as well.
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Art Direction and Digital Artist: Valp Maciej Hajnrich
Client: Arriba s.c. www.arriba.com.pl
Seledyn Studio: www.seledynstudio.pl
VALPNOW: www.valpnow.com
Inspiration & Art Direction
Mexican culture is such a big inspiration and it was both a pleasure and an extra challenge to bring some iconic elements into one place.
The company's branding elements (in the logo) are gently incorporated into the artwork and mixed with mariachi's sombrero, cosmos, and tasty Mexican food.
Process. Step 1
The very first step in this project was to investigate the perfect shape of the flying sombrero. Several quick drafts were made to see which angle works best and how it will fit into the composition.
Process. Step 2
This shape looks nice yet it's a very static image at the moment. The goal is to make it full of tasty vegetables and bring a lot of energy to the artwork. So next step is to find the best solution for adding this mood while keeping Sombrero "easy to read". Additional background colors are also being under consideration at this stage of the creation process.
Process. Step 3
From now on it's all about placing all veggies in the composition. The artist combined his favorite techniques: photo manipulation with digital painting to create a high-resolution image. A lot of resources came from stock photography while our goal was to give them a bit more artistic touch.
Final Key Art
Final artwork is designed to be placed on various background colors and textures.
Here is an example with bright canvas.
Here is an example with bright canvas.
Close Ups