With a keen emphasis on creative, arty, hand-made concepts, the channel was looking to better define their image. Starting with the logo VIAJAR, white letters on a red rectangle, we created a simple but strong identity in the form of an unfolding map. From there it was a matter of building on the hand-made theme with moving collages constructed from different elements associated with traveling and vacations. The idea is to grip the spectator with imagery that pulls at their memories or desire for adventure.