THE BRIEF.
Launch a social challenge to showcase the innovation of the new Samsung Galaxy Foldable devices.
THE CAMPAIGN.
THE CAMPAIGN.
South Africa’s most popular influencers become Friends of Fold & Flip to launch the innovative Galaxy Z Fold3 5G | Galaxy Z Flip3 5G, Samsung's new foldable devices for the first time in the South African market.
The #FriendsOfFoldandFlip challenge unfolded on instagram and twitter.
For 5 weeks each influencer took a feature of the device and shot content showcasing them exploring the device for the time, passing the challenge on to the next influencer at the end of every week. Every influencer got their followers involved by encouraging them post a challenge in their comments section, to do something unexpected with the device.
Followers who engaged and used the campaign hashtag, stood a chance to win spot prizes and a grand prize at the end of the campaign.
THE RESULTS.
THE RESULTS.
The campaign ramped up the influencers and brands following including the most talked about campaign since the launch of Samsungs competitive foldable phones.
