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    In 2003 the french duo Julien and Jeff Sicre founded the surfing brand Joyas on Fuerteventura - the European Hawaii. For over ten years Julien is… Read More
    In 2003 the french duo Julien and Jeff Sicre founded the surfing brand Joyas on Fuerteventura - the European Hawaii. For over ten years Julien is shaping custom premium surfboards by hand. Surfers from all over the world keep them busy. For the current season they asked me to rebrand this little juwel of craftmanship on the Canary Islands. “Joyas” means "Diamond" in Spanish - my design communicates their values in an iconic way. Read Less
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Joyas Logo Redesign 2014
 
In 2003 the french duo Julien and Jeff Sicre founded the surfing brand Joyas on Fuerteventura - the European Hawaii. For over ten years Julien is shaping custom premium surfboards by hand.
Surfers from all over the world keep them busy.
 
For the current season they asked me to rebrand this little juwel of craftmanship on the Canary Islands.  “Joyas” means "Diamond" in Spanish - my design communicates their values in an iconic way.
 
 
Halftone colored versions
 
Surfwax packaging
 
Boardbag decals
 
Logo development
 
 
Collection of differnet stages of the logo development over a couple of weeks.
 
 
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