MOVE COFFEE - Brazilian coffee shop
Move coffee is a coworking coffee shop located in Rio de Janeiro,
with a cozy, comfortable environment and totally focused on the client's experience.
Its mission is to be a coffee shop franchise that offers a new coffee proposal that, in general
Brazilians do not know about.
with a cozy, comfortable environment and totally focused on the client's experience.
Its mission is to be a coffee shop franchise that offers a new coffee proposal that, in general
Brazilians do not know about.
The big challenge of the project was to follow a minimalist visual path, with a comic touch in its positioning.
For this, a mascot was developed for the brand that, together with illustrations, creates
several possibilities of applications in its materials were created.
For this, a mascot was developed for the brand that, together with illustrations, creates
several possibilities of applications in its materials were created.
The brand is light, fun and especially appropriate for its positioning.
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Move coffee é uma cafeteria coworking localizada no rio de Janeiro, com um ambiente aconchegante, confortável e totalmente focado na experiência do cliente.
Sua missão é ser uma franquia de cafeterias que oferece uma nova proposta de café que, em geral o brasileiro não conhece. O grande desafio do projeto foi seguir um caminho visual minimalista, com um toque cômico em seu posicionamento, para isso foi desenvolvido um mascote para marca que acompanhado de ilustrações criam-se diversas possibilidades de aplicações em seus materiais.
A marca é leve, divertida e principalmente apropriada para seu posicionamento.
Direção & Design: Gustavo Kamú - Ilustração & Design: Fernando Curcio
