ART DIRECTORS CLUB ITALIA - YOUNG LIONS 2022
The project responds to the brief by presenting a clear and well-defined visual identity that visually tells a new point of view on the theme of “giving”. The unidirectional nature of "giving" becomes active sharing, since the problem of one became a matter for everyone. Digitalization processes have led to the development of a new common consciousness that is proactive towards the most disparate problems, supporting a common sense of belonging. This is the way to read the logo, which summarizes this statement in a few simple lines. Regular and precise shapes come together to create an efficient and characteristic logotype. The brand identity also directly tell every nuance without too many embellishments. The flat colors, the bold type, and the absence of disruptive elements make it possible to dry the communication to focus the viewer's attention on the message.
What was seen earlier is the first stage of the brand regarding future development that will involve all Italian regions in a series of itinerant events. This is an excellent starting point for growing not only the event itself but also the profile of the fundraising figure and the non-profit world. We imagine that each stage will be chosen based on regional activity in the non-profit sector, to focus on emerging realities. The realization of workshops, open to everyone, could be a great way to spread awareness on various issues and create an active exchange between the association and the territory. The activation of mini incubators during the days of the event will also allow us to form territorial realities and raise the level of commitment in the world of fundraising. Finally, we consider it fundamental to establish realities within the association for the youngest, with the role of facilitator for the new sensitive issues on which the association can intervene.