OUTSIDE MAGAZINE
Bringing the Outside experience
from print to online
from print to online
CLIENT / Outside Magazine
MY ROLE / UX Design, UI Design
MY ROLE / UX Design, UI Design
With over 2.5 million readers every month, Outside Magazine’s editors and authors pride themselves on their award-winning reputation. But to translate their success to digital, they needed a website rewrite.
Outside has built a solid institution from the quality and quantity of their content. For over thirty years, they’ve been America’s go-to source for articles on adventure, sports, travel, health, fitness, and the style and culture of the outdoors.
So when their industry began to shift from print to digital, Outside had no intention of losing any part of their market share. But to live up to the standards they’d worked hard to set, they had to match their customer’s online expectations to their offline experiences.
One seamless experience, from print to pixels.
To start, our designers created a new layout for each page of the website to mirror the look and feel of Outside’s glossy pages. The refresh streamlined and showcased their content in a way that was easy for readers to find and engage with.
Geared up for higher performance.
To support the volume of content published to the site, our web development team implemented the Clickability CMS platform, setting up specified user workflows to make authoring easier. Now the site offers a better, more fluid experience for both readers and Outside’s content authors.
RESULTS
217% increased web traffic / 420% increased mobile visits / 3.590% increased social referral visits
217% increased web traffic / 420% increased mobile visits / 3.590% increased social referral visits
