Total ease. Zero distraction
Product copy for ASICS
The average sportswear brand fixates on your body. ASICS wants to move your mind.
Product copy for ASICS
The average sportswear brand fixates on your body. ASICS wants to move your mind.
I held ASICS’ philosophy close as I wrote product descriptions for a new range of clothing.
The descriptions evoke the sensation of running, as well as benefits and features. Here's an example:
The descriptions evoke the sensation of running, as well as benefits and features. Here's an example:
Move smoothly from start to finish
One piece of breathable fabric, mapped to a runner’s body and ventilated in all the right places. See how a cool, smooth feeling leads to a seamless run.
Total ease. Zero distraction.
One piece of breathable fabric, mapped to a runner’s body and ventilated in all the right places. See how a cool, smooth feeling leads to a seamless run.
Total ease. Zero distraction.
