• Live Project
METALUXE (Click here to go to site ↗)
[About Project]
Client — Hellman Retail Group, OH - United States
Year — 2022
Type — Freelance
Tasks — Creative Direction, Visual & Brand Identity, Web Design & Development
Studio — IVIIXIO
Studio — IVIIXIO
[About Metaluxe]
Metaluxe, the trailblazing digital identity project forged by fashion veteran Chuck Hellman and digital strategist Christian Barker, is revealing their upcoming launch of the Metaluxe genesis NFT collection - an unprecedented synergy between fashion and augmented reality set on a decentralized stage.
Metaluxe represents the future of self-expression - creating truly remarkable experiences across the digital, physical, and augmented worlds. Led by a team of trailblazers who value innovation, Metaluxe maintains an open-minded workflow, allowing them to explore new ventures and create cutting-edge advancements in the NFT space and beyond.
As the line between physical and digital becomes increasingly blurred, Metaluxe continues to watch and build - ready to launch the next generation of phygital identity one suit at a time. This is only the beginning.
[Process]
Objective — The Metaluxe genesis NFT collection contains 10,000 expertly crafted suits, each designed by hand without the help of generative algorithms. Envisioned by the team behind an existing well-known & highly successful fashion brand, the suits are a reflection of founders 30+ years in the luxury fashion sector and Metaluxe’s artistic intuition for the future.
Design — This demanded a visual design language which could sync well with their vision of digital fashion. The suits being HRG's main interest I started with playing with form of suits, fitting it to heir futuristic vison. This eventually led to the current design of the Metaluxe’s logo which resembles a digital suit.
[ IDENTITY ]
WEBSITE (Click here to go to site ↗)
[Process Used]
Live Site: https://metaluxe.com
Designed by Developing — Due to fast paced project with multiple iterations which needed to be designed and implemented fast - I designed the website with multiple test iteration directly with code. This minimized the workload and allowed me to push multiple design iteration super fast while maintaining the different iterations through continuous CI/CD development.
Designed by Developing — Due to fast paced project with multiple iterations which needed to be designed and implemented fast - I designed the website with multiple test iteration directly with code. This minimized the workload and allowed me to push multiple design iteration super fast while maintaining the different iterations through continuous CI/CD development.
[Technologies Used]
Vanilla JS — bundled by Vite.js
Three.js — 3D Background, Physics, Post-Processing
Locomotive Scroll — Smooth scrolling & Event Triggers
GSAP & Scroll Trigger — Animations
Barba.js — Page Transitions
Swiper.js — Carousell
Sanity.io — CMS
Google Analytics + Google Search Index — SEO
Vercel — Hosting & Deployment
Barba.js — Page Transitions
Swiper.js — Carousell
Sanity.io — CMS
Google Analytics + Google Search Index — SEO
Vercel — Hosting & Deployment
[ WEB ]
[ MOBILE ]
Client — Hellman Retail Group, OH - United States
Year — 2022
Type — Freelance
Tasks — Creative Direction, Visual & Brand Identity, Web Design & Development
Studio — IVIIXIO
Studio — IVIIXIO
[ IMPORTANT ] Usage & Rights
© — All images/renders are property of Metaluxe (HRG) and are used with permission.
E-Mail: contact@mohnishlandge.com
