OPPORTUNITY
Recreate and rebrand an existing company.
SOLUTION
Axis is a rebrand of REI, a privately held American retail corporation known for its top-notch outdoor recreation, sporting goods, and clothing brands. Utilizing the celtic tradition of Axis Mundi (the space between the heavens and the earth where earthly praises rise and heavenly blessings fall), this branding reflects the sophisticated,
yet rugged form and function of Axis. A brand standards manual, stationary package, uniform, mobile app, and giftcard were created for this company.
yet rugged form and function of Axis. A brand standards manual, stationary package, uniform, mobile app, and giftcard were created for this company.
