Saigoii is a group of enthusiasts.
SAIGOII, Saigon, sai rồi - However you interpret it! Saigoii is full of energy and is all about
the bond of the community through a shared vision.
We had the opportunity to work with all access Vietnam to create the visual identity for SAIGOII SOUND 2020 — a hip-hop event curated and aspired to promote the Hip Hop culture to the fellow Saigonese.
The 'Concept' — Saigoii Music Academy
An approach that Hip Hop is the playground for the youth. An environment to explore and be flexible.
Without any judgements.
The premiere video is an introduction of the participants. Each artist represents a subject's
teacher in the Saigoii Sound's Academy.
This is also a parody homage to "Kinh Van Hoa" aka "Kaleidoscope" — A classic Vietnamese show
portrait the live-hoods of the typical youth and its wacky shenanigans.
The main idea is to be bold, free and young.
Flyers inspired by the abundant of academic flyers
that is scattered everywhere on the stress of our childhood.
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Merchandise collaboration with VSSG — Vietnamese Street Style Club.
The photography direction is inspired by old-school hip hop ads, where portraits and candid shot
is the statement piece. With doodling to enhance the fun and street spirit.
The bandana also references the architecture of Nguyen Du Station — where the event took place.
Yes. Not to forget the 'After-school' break.
The project has been a blast for all of us! We learn, we grow and most of all we have brought
everyone together by building a stronger community.
Credits:
Creative Direction: Le Minh, Nama Duong
Art Direction: Trang Dinh
Graphic Design: Trang Dinh, Monica Nguyen, Hai Phan
Copywriting: Nama Duong, Thang Duong
Photography: Le Minh, Trang Dinh, Monica Nguyen
Website: Hai Phan
Illustration: Monica Nguyen
Videography: Anh Phan
Music: Teddy Chilla
Special Thanks to EVERYONE WHO IS THERE.
