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While being one of the most innovative companies in the world, it seems like almost nobody knows what it is that IBM actually does. This re-brand… Read More
While being one of the most innovative companies in the world, it seems like almost nobody knows what it is that IBM actually does. This re-brand attemps to solve that problem, and also tries to explore how motion design is going to be utilized in branding 10 years from now. Read Less
Published:
Student project at Art Center College of Design
Communication Design 4 with Sean Adams
Term 04, Spring 2013
 
While being one of the most innovative companies in the world, it seems like almost nobody knows what it is that IBM actually does. This re-brand attemps to solve that problem, and also tries to explore how motion design is going to be utilized in branding 10 years from now. 

The video below is the only thing that I managed to salvage when my laptop got stolen. Everything below has been completely rebuilt from scratch using the video as my only reference. My second pass at the project made almost everything better; but I still chose to include the old video because without it, the project would have been gone forever.