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    We aimed at making Femfresh more appealing to young adults. We created the BE DOMINANT / BE CONFIDENT campaign in response to this, that associat… Read More
    We aimed at making Femfresh more appealing to young adults. We created the BE DOMINANT / BE CONFIDENT campaign in response to this, that associated buyers of the product as empowered and strong women who can choose to be either dominant or confident. Read Less
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