City Lodge Hotel Group wanted to encourage people to stay for longer at their locations across SA with awesome rates and freebies. So we came up with the "Don't Skimp on Your Summer" campaign. We leant in to the familiar habit of being a little dishonest on your holiday to try save a buck, and had some fun making radio spots that offered saving with City Lodge as a better solution. Enjoy.

Copywriter: Greg Lavagna

Creative Director: Steph van Niekerk

Client Service: Mamothibedi Mohlomi, Debbie Laing

Art Direction on Videos: Rosemary Mabasa

Animation of Videos: Ryan Paikin

Radio Producer: Tracey Holme