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Dove - Real Virtual Beauty

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Dove - Real Virtual Beauty

It’s no secret the gaming industry could be more welcoming towards women and femmes. Female avatars often look the same, perpetuating unrealistic beauty stereotypes for many of its players.

For Dove’s first gaming campaign ever, we partnered with Epic Game’s Unreal Engine and Women in Games to create a collection of avatars inspired by real women.

*Agency: Lola Mullenlowe Madrid
*Published in: UK
Coco /
ads Animotion Desing brand identity campaign Characters Design inclusion social Video Games
Sam /
ads Animotion Desing brand identity campaign Characters Design inclusion social Video Games
Lily /
ads Animotion Desing brand identity campaign Characters Design inclusion social Video Games
Cinthia /
ads Animotion Desing brand identity campaign Characters Design inclusion social Video Games
Dove - Real Virtual Beauty
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