珈琲部 COFFEE & CO.

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COFFEE & CO. is a complex space that combines coffee and design, located in Taipei. The café offers a wide range of pour over coffee and espresso coffee, with fruit and floral scents, and the hope that everyone can enjoy the richness of fruit and floral tastes in the most professional and intuitive way. Their baristas are SCA Barista Skills, Roasting and Brewing certified.

The recipe is a blend of three kinds of beans from various regions. The most distinctive feature is the explosive floral and fruity flavor in the first part of the blend, and the unobtrusive finish of the blend.

Our team was involved in the brand strategy and identity system design for COFFEE & CO., we even participated in the spatial design of the interior. Their logo was constructed by combining the essence of coffee pickle shapes, acidity and sweetness, while the space was created using a combination of dark and light gray tones and Japanese Cypress, echoing the main color palette of the brand identity and physically presenting the visual imagery of the brand.

珈琲部位於台北，是結合咖啡與設計的複合空間。品牌以花果香風味的咖啡作為主打，希望以最專業、直觀的方式，讓每個人享受層次豐富的花果風味咖啡。珈琲部的咖啡師經過 SCA 咖啡師、金杯以及咖啡豆烘焙的認證，希望每一個人都可以喝得到一杯無負擔的咖啡。

配方豆由三種來自不同產區的豆子拼湊而成，最大特色是前段爆炸性的花果風味，中後段不失格調的餘韻，會有意想不到的驚艷。

繪制部這次擔任設計統籌的角色，主持規劃珈琲部的品牌策略及識別系統，甚至參與了店面的空間設計。標誌以咖啡漬形狀、酸味與甜味結合而成的精華來建構；空間則應用深淺灰色調結合日本檜木，呼應品牌識別的主色調，實體呈現品牌的視覺意象。