On March 2021, H&M collaborated with ZALORA and launch the brand for the very first time on the e-commerce platform.
Before working with ZALORA, H&M was always sell through their offline store, so this is one of the biggest collaboration ZALORA have to date. For their launch in ZALORA, H&M needed a number of assets: lead generation page, a dedicated homepage, In-App placement, and Out-Of-Home advertisements are just some of their needs during the campaign. Aside from that, we also designed a seasonal/weekly campaign sale banner to highlight the brand within ZALORA ecosystem, and sending influencer seeding package consists of card insertion, clothing by H&M, and a lint roller as a gimmick.
Graphic Designer: Dhany Arliyanti | Image & Photography: H&M
